目前, 中国市场上消费类照片打印机主要分为喷墨和热升华两种。其中以喷墨方式为主, 代表厂商主要有爱普生、佳能、惠普。从2003年进入照片打印机市场起, 三大厂商不断加大对该市场的投入, 产品生产线日益完善, 满足不同层次消费者的需要深圳翻译公司。

其中, 便携式照片打印机外形美观、携带方便。但其机器价格高、耗材更换成本高。制约了它们向普通消费者市场发展。今年, 仅爱普生、佳能各推出了一款外形别具特色的机型。目前看来, 市场反响一般。

随着喷墨一体机产品的进一步降价, 喷墨打印机市场受到了严重挑战。整体来看, 单功能喷墨打印机市场再次出现负增长的状况, 市场上除排名第一的惠普, 之外, 各厂家都出现了不同程度的下滑。

喷墨一体机产品的销量继续保持了50%以上的市场增长率, 各厂家进一步加强了对喷墨MFP市场的投入, 喷墨MFP替代低端单功能喷墨打印机的现象更加明显。HP继续稳居喷墨MFP销量第一, 并且市场占有率大幅提升, 佳能则由于在单功能喷墨打印机市场的低迷表现, 整体销量下滑, 市场占有率下降, 而爱普生凭借在喷墨MFP市场的高速增长, 拉近了与佳能之间的差距。广州翻译公司

  Inkjet Mode

 At present, there are mainly two kinds of consumer photo printers in Chinese market, namely, inkjet printers and thermal sublimation printers. Meanwhile, the inkjet printers enjoy a dominant place in the market. The typical manufactures include Epson, Canon and HP. The three major manufacturers have continuously expanded their investment since their entry into the photo printer market in the year 2003 and increasingly perfected their production lines, so as to meet the requirements of different consumers.

 Portable photo printers are featured by good looking and convenient carrying; however, high price and consumable cost have restricted their development in the market of common customers. Only Epson and Canon launch a new model of printers with unique appearance respectively this year. Judging from current situation, the market response is moderate.

 With decrease in the price of all-in-one inkjet printers, the inkjet printer market is confronted with severe challenges. On the whole, minus increase appears in the single-function inkjet printer market once again. Except for HP which ranks first in the market, the market share of all other manufacturers has decreased more or less.

 The sales volume of all-in-one inkjet printers has kept a 50% market growth rate. Printer manufacturers have strengthened their investment in the MFP market, and the low-end single-function inkjet printers are replaced by inkjet MFPs conspicuously. In terms of the sales volume of MFPs, HP remains the first place in the market and sees a great increase in its market share. Canon’s sales volume and market share have decreased due to its poor performance in the single-function inkjet printer market. Relying on fast growth in the inject MFP market, Epson has narrowed its gap compared with Canon.