一、活动主题: 品牌  时尚  活力

本届服装节将进一步打造大红门的区域品牌, 增强大红门的美誉度。支持区域内企业增强地区品牌竞争力, 引进更多的国际品牌, 逐步建立大红门的国际形象。按照服装、服饰文化创意产业集聚区发展的要求, 促进服装设计与展示、品牌建设、文化演艺、模特大赛等时尚产业的发展, 注入多样化的服装文化元素, 丰富CBC的内涵, 展示一个引领时尚文化潮流的CBC新形象。推进北京CBC重点项目的建设, 促进宣传推介与招商工作, 加快发展, 使大红门成为北京最具活力的服装商务核心地区专业翻译。

First, the themes: fashion, brand, and vitality
This Fashion Festival will further create regional brand of Dahongmen and enhance the reputation thereof. It will support the enterprises in the region to enhance the competitiveness of regional brands, introduce more international brands to gradually establish the international image of Dahongmen. In accordance with the demand for development of clothing and apparel cultural and creative industrial zone, it will promote development of the fashion industries covering clothes design and exhibition, brand construction, cultural performance, and fashion model competition, input diversified clothing and cultural elements, enrich the connotation of the CBC, and exibit a new CBC image leading fashion and culture trend. It will promote construction of the key projects in the CBC of Beijing, promote and publicize promotion and investment invitation, speed up development, so as to make Dahongmen become the most dynamic core clothing business region.

二、活动目标

2008北京大红门国际服装节将通过多载体、多形式、多角度地开展系列活动, 展现大红门改革开放30年来的变化与成就。展望大红门走向CBC未来十年的发展战略, 把一个开放的、发展的、具有人文关怀和创新开拓精神的大红门展示在世界面前。提升“大红门”的品牌知名度和影响力, 力争把大红门服装节办成代表北京的服装节, 成为打造服装品牌的服装节, 成为服装创意文化与产业聚集协调发展的服装节深圳英语翻译。

Second, the target of the activities
The 2008 Beijing Dahongmen International Fashion Festival will carry out a series of activities through multi-carrier, multi-form and multi-angle approaches, to show the changes and achievements of Dahongmen during the 30-year reform and opening up. Looking forward to the development strategies of Dahongmen toward CBC over the next 10 years, it will present the world an open, developed, humanistic, pioneering and innovative Dahongmen. It will enhance the brand awareness and influence of Dahongmen and strive to convert the Dahongmen Fashion Festival into a fashion festival representing Beijing, creating clothes brands, and developing clothing creativity culture and industry accumulation in a coordinated manner.